The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among
fully insured members of a national payer that participate in a wellness program offered by
the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination
rate as measured by the insurer and engagement with the campaign through the app.
The goal of the research is to assess the effectiveness of pervasive computing messaging in
promoting preventative care treatments such as flu shots. An additional goal is that of
quantifying the importance of emphasizing incentives to increase efficacy of the messages.