Interventions to increase the consumption of fruits and vegetables to date have shown
promise, but many have limited public health impact due to the lack of scalability of their
designs. The investigators propose to examine the effectiveness and feasibility of an
intervention for promoting increased consumption of fruits and vegetables by incentivizing
their purchase. Collaborating with UpLift Solutions, the investigators will enroll shoppers
in this Randomized Clinical Trial using the research infrastructure called the Way to Health
platform. (called the Way to Health platform, and approved as a Prime protocol by the IRB as
reference # 811860).
Hypothesis: providing patients with financial incentives can promote healthier behaviors
(e.g.: eating healthier).